What is Blue Apron?
Blue Apron has an incredibly diverse menu, allowing you to cook unique, flavorsome dishes from your own kitchen.
You might have been avoiding certain recipes because the ingredients list is just full of items you know you will never use again. Or maybe you just never thought of a dish like it. With Blue Apron, you will have access to plenty of great dishes, waiting for you to explore.
Arriving fresh at your doorstep, with pre-portioned ingredients, you can even read a little about the history of each dish on the receipt card, as well as follow the step-by-step preparation instructions and a photo of the finished product.
Some of the dishes are a little tougher to prepare and might require a number of pots and pans increasing the cleanup time, but if your goal is to become a little more creative in the kitchen, then this might just be the most affordable and easiest way.
Blue Apron
What popular features do you get with Blue Apron?
- Large variety of cuisines
- Fresh, seasonal ingredients
- Lots of options each week
- Cater to a range of diets
- High-quality food and taste
- No contracts or commitments
- Subscription flexibility – skip a week
- New recipes each week
- Easy to use mobile app
Who is Blue Apron ideal for?
If you are the home cook who has a limited menu, and makes the same dishes over and over again, Blue Apron can make it easy to prepare diverse, flavorsome dishes and bring some excitement back to your cooking.
You will only receive the exact portions you need to add that creativity, and really impress those you are cooking for.
Pros and Cons
- Blue Apron takes the quality of meal preparation to the next level. They are known for providing an amazing range of unique dishes that you would struggle to think of on your own.
- Given the quality of ingredients, the price per serving is very affordable.
- Waste is minimized with pre-portioned ingredients. No more avoiding a dish because of unique ingredients you will only use once.
- On their recipe cards they also provide a history and background of the dish along with step-by-step preparation instructions and a photo of the finished product.
- Their platform does not make it easy to find dished that avoid certain ingredients. Similarly with some diets and allergens, they do not provide easy filtering options.
- Even with step-by-step instructions, some of their dishes are a little difficult to prepare for the average home cook.
- There are no sides, lunches or snacks that you can add to your delivery.
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How much does Blue Apron cost?
*based on information provided by the vendor. Actual cost may vary.
Blue Apron provides a range of meal plans which are available for couples and families. You will initially select whether you are ordering for 2 or 4 people.
If ordering for 2 people, you will have the option of ordering either 2 or 3 dishes per person for the week. If you are ordering for 4, you will also have the option to include a 4th day of meals.
When ordering for 2 people, prices range from $8.99 to $9.99 per serving, while for 4 people this range if from $7.49 to $8.99 per serving. The final price depends on how many dishes per week you choose.
There is a flat rate of $9.99 per delivery. This is waived on order above $50 but not when on a subscription plan.
With respect to the actual meals, Blue Apron provides 3 separate options. The Signature menu has the most variety, with options for meat, fish and beyond meat. They do provide health-conscious options, although identifying meals for certain diets or allergens is more difficult then on some other providers. Example dished on this menu include an onion jam cheeseburger or beef enchiladas rojas.
The Wellness menu consists of balanced and nutritionist-approved recipes. They have partnered with Weight Watchers, where recipes on this menu are approved by their strict health criteria. Dishes includes seared chicken and dijon pan sauce with buttermilk mashed potatoes and green beans.
Finally, the Vegetarian menu highlights seasonal, fresh ingredients, including mushroom grilled cheese sandwich, or peanut lentil curry with fried eggs and garlic naan.
Customer Support is available at Blue Apron
Blue Apron provides a great level of customer support. The vast majority of your questions can be answered through their extensive FAQ section on their website.
If you do need to speak to them, or escalate anything, they can be contact by phone during business hours, as well as on email or through the request for on their website. They are known to be very responsive and helpful through all these channels.
They are also known to provide refunds where they are applicable, as well as a Freshness Guarantee, so you can let the Blue Apron team know if the ingredients are not up to scratch.
Conclusion
You will simply never get bored preparing and enjoying the dishes that the chefs at Blue Apron come up with each week.
You can filter your menu options via cuisine so you can ensure you are getting a great blend of options.
It would be great if there were additional filtering options to cater to more specific diets or allergens, as this can become cumbersome as you must scroll through the ingredients list on every recipe.
Their pricing is also incredibly competitive given the high-quality of the ingredients that they use. You can guarantee that you are cooking with fresh, seasonal ingredients, with recipes that are changing every week.
